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About Damo

British Triathlon Federation Level 3 Performance Coach

So I have pretty much been a sports nut all my life; growing up in New Zealand, as a kid I played every sport going from football to tennis to water polo to athletics to surf ski paddling (…you get the idea…) which eventually lead me to surf life saving in my early 20s where I also had my first experience as a coach.

Like a lot of age groupers, I spent most of my 20s enjoying life a bit too much, not doing a whole lot of exercise which gives me a good perspective on starting from zero. I can still remember the suffer fest of my first event, an off-road duathlon, and how much that first event ignited something in me to start training and racing on a regular basis.

That first duathlon was back in 2000, I then starting competing in Quadrathlons, basically a triathlon with a kayak leg, which then lead me to my first 70.3 triathlon in Llanberris (Wales)in 2002. After that I got the bug big time and trained even harder for my first Ironman in Zurich (Switzerland) in 2004.

Six years later and a lot of hard work, I was standing on the start line for the big one in Kona, the Ironman World Championship. I managed a sub 10 on the day with a solid race. One year after that I took it to the next level and managed a sub 9 at Challenge Roth.

During that journey a lot of people have asked me how I managed to improve year on year and get to that level. The honest answer is just hard and consistent work, week in week out.

Along the way I opened a triathlon shop in Birmingham, got all my coaching qualifications and have gained a whole lot of experience in all things tri! As part of the Birmingham Running & Triathlon (BRAT) Club I also coached the junior development squad for 4 years.

My aim now is to share my knowledge with anyone who needs some help on their triathlon journey.

At present I am coaching full time and trying to exercise every day with my trusted running buddy, our 2 year old Hungarian Viszla Harvey.


Personal Best Performances:

Long Distance – 13 completed in total
2011 Challenge Roth 08:58
2010 and 2018 Ironman World Championships
2010 Ironman Germany 09:29

Middle Distance – 18 completed in total
2012 Cotswold 113 2013 04:03

Olympic & Sprint Distance, X Terra, Quadrathlons and Duathlons: too many to count. 100+

2014 3rd Amateur Overall at X-Terra England and qualification for X-Terra World Champs in Maui
2011 British AG (40 – 44) Olympic distance Champion
2003 British Quadrathlon Champion

Other ‘proud’ achievements:
2016 Tour of Aotearoa. Solo mountainbike ride across length of New Zealand (3000 kms).
2017 Bike Trans Alp. 7 day mountainbike stage race across the Alps.


At Tri-1st Coaching we believe in a hand’s on, no nonsense and personal approach to coaching.

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