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Tri-1st Coaching

Birmingham Based Triathlon Coach, Supporting Athletes Everywhere

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Triathlete crossing an Ironman finish line with the help of Tri-1st Coaching, Triathlon Coach based in Birmingham
Your Goals. Your Journey. Your Tri. 

Looking for a triathlon coach in Birmingham to help you achieve your goals? At Tri-1st Coaching we specialise in one-to-one coaching and  creating personalised training plans designed to fit into your life, not the other way around.

Every athlete’s story is different.

Our athletes come from all walks of life – busy professionals, doctors,  military personnel, shift workers – our youngest client is 16, our oldest client 76 – all sharing one thing in common: the drive to achieve more. Some are chasing PBs, others want to qualify for the Ironman or 70.3 world champs or simply want to hear the iconic “You are an Ironman” for the first time.

Whatever your goal, Tri-1st Coaching is here to help you make it happen – step by step, mile by mile.

We work with athletes locally and online anywhere in the world.

Coach Damo - Triathlon coach in Birmingham offering personalised training plans for athletes in Birmingham, UK and worldwide
Not Your Average Coach

Hi, I’m Damo, a triathlon coach based in Birmingham.
With over 20 years of experience in the triathlon world – both as an athlete and coach – I’ve learned one thing: success looks different for everyone.
That’s why I work with you. I meet you where you are at and push you further.

I’ve worked with athletes at every stage of their journey—from first-time finishers to those chasing world championship slots.
My goal is simple: to take the guesswork out of  your triathlon training by combining tried-and-tested science-backed methods with a deep understanding of your unique needs.

I firmly believe that with the right guidance, anything is possible.

Meet Coach Damo
The Struggles are Real, But So are the Solutions

Training for a triathlon isn’t just about swimming, biking, and running. It’s about balancing all three while managing recovery, nutrition, and mindset.  The sheer flood of advice and information out there can feel overwhelming. Have you ever:

  • Felt stuck, trying to piece together the latest ‘must do’ training hacks from YouTube and Instagram?
  •  Burnt out from trying to copy workouts the pros post on Strava?
  • Put in all the hours, only to be sidelined by a preventable injury or fatigue because your plan didn’t match your needs?

You’re not alone. Triathlon is as much about balance as it is about effort, and without the right guidance, it’s easy to fall into the trap of overtraining and burnout.

Why a Customised Plan Matters

Generic plans don’t consider your unique strengths, lifestyle, or goals. They’re like trying to force a square peg into a round hole—frustrating and ineffective. At Tri-1st Coaching, your training is built around you. From personalised recovery strategies to pacing, everything is tailored to help you stay focused, injury-free, and motivated. Together, we’ll dive into your performance data to identify strengths, address weaknesses, and create a clear, actionable path to your goals.

Motivation  When You Need It 

Training isn’t just physical. The setbacks, tough sessions, and the daily grind can chip away at motivation and make you question your passion for the sport. That’s why we work on building mental resilience alongside physical strength. Staying in the game is just as important as crossing the finish line.

Train Smarter, Not Harder

With a clear, manageable, and science-backed approach, you can stop spinning your wheels and start moving toward your goals with confidence. The journey doesn’t have to feel like a grind—it should be as rewarding as the race itself.

This is where Tri-1st Coaching comes in. 

Let’s make your journey one to remember.

Triathlon Training Plans

Triathlon Training Plans

No cookie cutter approach, no one size fits all. A triathlon training plan tailored to you, your schedule, your fitness levels. We take the guesswork out of the equitation, allowing you to focus on matters most.

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Personal Triathlon Coaching

Personal Triathlon Coaching

A 1:1 coached experience including a monthly training plan tailored to your daily schedule, unlimited communication, expert guidance.

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Athlete Services

Athlete Services

1:1 swim sessions, bike fits, bespoke skills sessions, lactate testing, video analysis and more.

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Athletes celebrating after completing a triathlon with the support of Triathlon Coach Damo in Birmingham
Real Success, Real Athletes

I’ve been coaching athletes to smash their goals in long course racing for years. One of my proudest moments? Helping Kat Matthews go from age grouper to top pro triathlete in just three years. But it’s not just about the pros. I’ve also helped countless age group athletes qualify for the Ironman and 70.3 World Championships. If they can do it, so can you. Let’s make it happen together!

“Damo has helped me reach the next level of triathlon performance. I started working with him to help ’step up’ and qualify for the IM World Champs in Hawaii. His methodical, progressive and no fuss approach to coaching and programming suited me well and his deep understanding of endurance training has helped me to identify how to get the best out of myself. He is adaptive and responsive depending on how I react to his coaching plan and knows how to balance a program around other commitments. Damo’s honesty is a big strength, knowing when to offer support but also when to voice home truths that need to be said! Since working with Damo, I have reached my goal of qualifying and racing at the IM World Champs and continue to set new goals moving forward. Achieving these goals has not been by chance, but rather a product of Damo’s deliberate planning and progressions. I can’t recommend Damo highly enough!” Dr Guy Evans (Ironman Age-Group Athlete & Kona Qualifier)

What our friends say about Tri-1st Coaching

… Damo takes on board and fully empathises with your other life priorities and is able to plan your training around it whilst also nudging you just the right amount into what would be most beneficial for your sporting development… His sessions follow the key fundamentals of training science, the perfect balance of progressive overload….click here to view all testimonials.

Kat Mathews - Pro Athlete

Damo has helped me reach the next level of triathlon performance. I started working with him to help ’step up’ and qualify for the IM World Champs in Hawaii. His methodical, progressive and no fuss approach to coaching and programming suited me well and his deep understanding of endurance has helped me get the best out of myself…..click here to view all testimonials.

Guy Evans - IM Athlete

Damo coached me in triathlon initially and then specifically in cycling. Damo has been instrumental to my progression in competing in cycling at an international level providing not only excellent, structured advise but also encouragement and the confident to pursue my goals. As an athlete himself, completing multiple Ironman triathlons, Damo is well aware of the challenges involved in competing…..click here to view all testimonials.

Lydia Gurley - Pro Cyclist

Mission Impossible were the first words I ever said to Damo. I told him I was looking for a coach, as I had just signed up to compete in Ironman Lanzarote which was in 8 months time, but there was a catch. I had never competed in a triathlon and I couldn’t swim…He smiled at me and told me straight that it was possible, but only with consistent training and hard work. Damo was second to none….click here to view all testimonials.

Lee Renshaw - IM Athlete
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DAMO'S GEAR

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Based in Birmingham, UK, and working with athletes worldwide.

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